Which Social Media Platforms Drive the Most Sales?

In today’s age of social networking, if your business is not on social media, you are missing something big. Online applications are a great way to promote, share and discuss information regarding your business. Social Media Marketing encompasses various forms such as blogs, forums, micro blogs and involvement in social networking sites such as Twitter, Facebook and LinkedIn.

Both small and big businesses can effectively use social media platforms to attract more traffic to their site as well as generate more leads. These platforms not only create a buzz about your business, its services and products but also increase the brand awareness. These platforms are free, which can be an added benefit for many small businesses trying to make it big.

The first social media platform that needs mention is the micro-blogging site Twitter. One can utilize Twitter to create brand awareness by publicly communicating its followers or those who visit the individual business page about the business and what it offers in 140 characters. Here blatant sales pitch does not work. Instead, users are more receptive to discussions, informative links, educational tools and tweets relating to queries.

Another platform that businesses can make use of is the Facebook. It is one of the most famous social media platforms wherein businesses can benefit by creating business fan pages. Businesses can share news, latest happenings, events and contests, videos, deals, product photos and much more on these fan pages. The followers and fans can communicate with the business through writing on wall, write testimonials and ask for help here.

Professionals often use LinkedIn to post resumes and receive recommendations from colleagues, clients and partners. It is an effective way of connecting with prospective clients, hiring employees, identifying many business opportunities and expanding one’s business network.

Bonus Link: Effective Social Media Mix for Your Business