A Startup’s Guide to Building a Social Media Marketing Strategy on a Limited Budget

It is anticipated that there will be 2.13 billion social media users across the world by the end of this year. It is undeniable that social media has become an integral part of our personal and professional lives.

When it comes to marketing, social media channels like Facebook, Twitter, Instagram, Pinterest and LinkedIn enable social media marketers or businesses to connect, communicate and convert users into potential customers. 

One of the biggest reasons behind fast-growing popularity of social media strategy in the digital marketing niche is the ability of social media platforms to make businesses harness its immense potential for virality.

Social media is precious to start-ups and small businesses. With a right social media strategy, you can gain considerable results with a shoestring budget. Here we have got you some tips to create a cost-effective yet highly productive social media marketing campaign that help you meet your startup’s goals.

Define your goals: What business goals you want to fulfill using a social media strategy? Pen down all large and small objectives like generating backlinks, creating a buzz for your brand, improving customer service, accessing new customers, etc.

Measure the competition: Locate your market position and learn about target audience. Next, you can use various social listening tools to analyze user responses on your various social media shares. These tools will also help you get insight into the strong and weak social media marketing elements of your market rivals. Monitoring your competitor’s strategy and continuously analyzing your own strategy will help you rebuild a winning marketing strategy.

Perfectly-crafted content is the key: Content marketing is at the core to any successful social media marketing (SMM) campaign. With your analytics tools, you already know that which content is more effective in engaging your target audience and building a powerful brand image.

Paid Ads: Social media Ads’ expense is anticipated to hit the $35.98 billion mark by the end of year 2017, which is almost 16% of total online ads spending, says a recent report by eMarketer. Paid advertising can deliver great results. And great news is social media sites like Facebook allows setting-up more effective promotional and advertising campaign exactly within your budget.

So, are you looking for winning social media marketing strategy?  Then contact Olive Solutions - a professional reliable SMM Agency to look after you campaign.