The importance of social networking platforms in driving successful day-to-day business is well known to socially empowered sellers. Right from creating fan pages on Facebook to connect to your customers to using LinkedIn for getting to know prospective customers and businesses, you might have done it all. However, how much have you used Twitter to your business’s advantage? These 5 easy ways of using Twitter will expand your business reach and help you engage more customers than ever, thus clocking in more sales.
- Any social networking platform interaction starts with a username. Create a compelling profile that is appropriate for your business and visible to your customer base on Twitter. A suitable username with an effective profile picture and header image will add to your professionalism and preserve your branding efforts. The customers-both returning and prospective are likely to engage in your page and convert into a credible relationship with your brand through Twitter.
- Take advantage of your cover photo on Twitter to promote any new product or service. A suitable header image along with an effective cover photo can speak volumes about your business. Any upcoming contest, price promotion or product introduction can be affected through these. Twitter allows pictures of resolution 400x400 pixels for profile pictures and 1500x500 pixels for header images. Anything that does not fit into these dimensions is automatically resized by Twitter and used.
- The correct use of economically permitted 140 characters can heighten the interest of your customer in your business. Use only related information that would convey your business’s USP, any new product launch, exciting offers or any other interesting statistic that would intrigue your customer base and compel them to visit your website.
- Twitter is the perfect medium to start countless conversation threads on unlimited topics. Identify your target customers by using Twitter’s search function and enter relevant keywords to find relevant videos, companies, tweets, news and accounts to engage.
- Staying on schedule and being responsive is a great way of directing customers to your business on the website and driving in more sales. Tagging colleagues with domain experiences can help in closing the deal and affecting the sale more quickly than expected.
It is exciting to know that at least 50% of technology companies use Twitter to acquire customers and at least 74% of people follow Twitter to get updates on products, businesses and services. Twitter is, thus an effective social platform to drive in more sales. Hence, hire our experienced social media marketing professionals to ensure the best exposure for your brand online.
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