Read More

Pay Per Click Marketing

At Olive Solutions, our team of qualified specialists manage campaigns on Google AdWords, Bing and Yahoo....
Read More

Responsive Web Design

Website designs need to be creative and rich enough to draw new as well as returning customers to your business.....
Read More

Ecommerce Web Development

smooth integration of shopping cart and payment processing methods are the important factor while designing an ecommerce website...
Read More

Search Engine Optimization

With overcrowding and competition in the online market, the term ‘search’ has gained immense importance....

Thursday, November 03, 2016

Simple Tips to Make Your WordPress Website Faster

The Internet has taken the world by storm. With high-speed internet service available almost everyone, the buck lies with website owners to make their websites faster to load. People love browsing the web but they also love the websites that load faster and do not make them wait for hours. In fact, a major contributing factor to page abandonment is a website's loading time. Faster the website loads, longer the visitor stays on your website. The loading speed also makes your website ranking improve in search engine rankings. A website's loading time also affects its conversion rates. Any delay in the loading time than expected and the consumer moves away to another website. Therefore, here are simple tips to make your WordPress website faster.
  • The first step is to identify the speed bumps that are making your website slow. Run a speed by choosing a free online speed testing tool that offers website monitoring services. This kind of tool also offers easy to follow summaries where form you can identify the issues that are slowing down your website.
  • Once the issues are identified, the next step is to fix the problem. The core of your website should be strong. The themes, hosting, the plugins all these make up the core of your WordPress website Keep these uncluttered and you will have faster loading website.
  • It is a good idea to research before choosing a server to host your website. Choose a quality hosting service that might not be cheaper but will offer reliable hosting services.
  • Always choose a clean theme that describes your website theme with a minimal framework. Remove excessive clutter.
  • Caching plugins are designed to improve the website's user experience by increasing the server performance. It reduces downloading time, increases loading speed and provides the transparent content delivery combination.
  • Do not install unnecessary plugins. Only use what you need to work with and get rid of unwanted ones.
  • Try using an image optimizer that restores the quality of your image while reducing the file size.
  • An optimized homepage will result in a faster-loading website. Since most of the visitors will be landing on the homepage, it needs to work faster. You can show excerpts of posts instead of the full posts. Remove unnecessary widgets and reduce the number of posts to show on the page.
  • Make use of effective clean up tools for your website such as database optimization plugins. This will act as an automatic organizer for your website, thus optimizing the database.
  • Control the post revision storing capacity by using a simple control plugin. This will give you more storage space and thus faster load time.
  • Use a simple image plugin that helps with loading images above the fold and once the post is scrolled down, other images are loaded just before they are viewed.
  • Increase your loading speed by giving your website the needed security and storage space using simple plugin that handles both website security issues and loading speed with ease.
As WordPress Gurus, we are in the market with the most number of WordPress Experts who help build these highly customizable and user-friendly sites. Talk to us for your WordPress design and get a free consultation!
Read More

Saturday, August 27, 2016

Insights to YouTube SEO - The Second Largest Search Engine

YouTube is definitely the second largest search engine after Google that is used by millions of individuals around the world. To get yourself noticed on this prodigal platform, companies need to create a striking digital marketing strategy that gets all eyes on your videos. Though it is not as simple as uploading a video and it going viral, there are few simple steps to optimize your videos so that it reaches the right audience. In addition, your business needs to have a YouTube channel that uploads videos regularly. Here are few steps to create your YouTube channel and get a wise SEO strategy in place.
  • Create a Gmail account for your business, if you do not have one until now.
  • After you, sign in go to My Channel and name the channel on your brand
  • Once done, select the right display picture that makes it alluring for multiple devices. You can also use artwork with size 2560x1440px.
  • Once you have selected the display picture, you need to add a description to your channel so that it is appealing and attracts traffic.
  • It is important to insert relevant channel tags. Do it in your Channel Keyword section, which will help in providing to YouTube and Google information about your channel. These tags will show up in the search results and bring in easy traffic.
  • When uploading a video, remember to give it an appealing and compelling name. Since it is the most important piece of content on your brand page, it needs to be clearly visible to users. Optimized file names and tags attract sufficient preference from YouTube. A relevant in the beginning of the title is important.
  • An apt description is necessary to describe your videos since Google and YouTube search engine bots cannot perceive videos without description. A suitable tag with 25-30 words of your video description should be included.
  • Putting an appropriate SEO tag will optimise your video and make it favourable for Google.
  • An attractive thumbnail will make your video stand out of the crowd on YouTube.
  • Call -to-action buttons and annotations are a great way of encouraging visitors to subscribe/like/comment on your video, which sends strong signals to YouTube on how your video is being perceived. This also helps in boosting ranking.
  • One can add subtitles and captions to their videos. This is a good way of increasing ranking YouTube as well as Google.
  • Compiling your videos in a keyword-rich playlist is a good way of getting more views and thereby increasing the SEO power of your videos.
  • Creating videos that will keep the viewers engaged in the latest YouTube search algorithm. The length of the video should not be a constraint, however, a minimum of 2minutes of video helps in holding the audience.
  • On can upload their on keyword-rich transcript file rather than depend on one created by YouTube. This helps one to control as to what appears on the video screen.
  • One should regularly upload and update content on YouTube. Fresher videos will make viewers come back for more and thus lead to more relevance.
It can be concluded that a good quality video with interesting content is all you need to keep your audience engaged. Following these simple tips for your videos will get you more SEO relevant traffic to your brand.
If you need more advice on how YouTube SEO can help you with your Social Media strategy and campaigns then contact our Social Media Experts today.
Read More

Tuesday, July 05, 2016

Social Media Objectives – Customer Loyalty OR Brand Awareness?



Social media marketing is the most vital point in any business right now-whether it has an online store or a brick and mortar one. However, many businesses fail to measure the conversion availed from this medium. In recent market studies, many top social media goals along with myriad other data regarding time and resource investment of marketers, hiring process and source of the best ROI have come to light. While many businesses consider brand awareness as their top social media goal, many others are reaping the benefits of investing in other fields such as customer service.
Read More

Monday, June 13, 2016

4 Ways to Deliver Outstanding Social Customer Service

Over time, there’s been a huge surge in some of the big brands taking a step ahead to provide excellent social experience to their customers. Social customer service, according to study, is all about providing human touch to consumers for a better experience.

80 percent companies believe that they deliver excellent customer service. But that’s not how consumers think. Thus, there’s a huge opportunity for websites and brands to plan their social customer service best practices and strategies to stand out with extraordinary social experiences.

Noted below are 4 exemplary social customer services best practices to follow:

Reduce Response Time: Brands have gradually improved their total response time by 143% on the leading social network, Facebook, every year. Facebook targets brands with good social customer service and places information on their average response rate and time in the top left corner of the social media profiles. This enables fans to see the true commitment of fan base. 32% customers expect a response within 30 minutes, whereas 42% might wait for 60 minutes, as per research. Taking too long can tarnish brand image.

Having a System: Regardless of the size of your brand, having a social system to address grievances is very important for community management. Have a company-wide document to be handled by any staff member to manage disgruntled consumers on social networks. This creates a cohesive and effective experience for both the parties.

Go Beyond the Brand Pages: Setting up Google Alerts for keyword related to your brand can help you venture out of the brand page. You can receive daily mails on user response related to your brand. You can also invest in social media monitoring tools, which helps you track hash tags associated with the brand.

Be Social: While customer service is usually a corporate approach, being more sentimental with complaints can help. Social media creates an opportunity for brands to show who they are exactly dealing with. Most brands are choosing to be informal and using sign off messages with names or initials, thus offering faceless cooperation.

It is very important to be more realistic as well as understanding in your social behaviour. Social customer service is the key to strategic progress. Want to step up your customer service on social media? Discover how Olive Solutions can help you!

Read More

Wednesday, June 01, 2016

Use Twitter as your digital selling tool to drive more sales

The importance of social networking platforms in driving successful day-to-day business is well known to socially empowered sellers. Right from creating fan pages on Facebook to connect to your customers to using LinkedIn for getting to know prospective customers and businesses, you might have done it all. However, how much have you used Twitter to your business’s advantage? These 5 easy ways of using Twitter will expand your business reach and help you engage more customers than ever, thus clocking in more sales.
  • Any social networking platform interaction starts with a username. Create a compelling profile that is appropriate for your business and visible to your customer base on Twitter. A suitable username with an effective profile picture and header image will add to your professionalism and preserve your branding efforts. The customers-both returning and prospective are likely to engage in your page and convert into a credible relationship with your brand through Twitter.
  • Take advantage of your cover photo on Twitter to promote any new product or service. A suitable header image along with an effective cover photo can speak volumes about your business. Any upcoming contest, price promotion or product introduction can be affected through these. Twitter allows pictures of resolution 400x400 pixels for profile pictures and 1500x500 pixels for header images. Anything that does not fit into these dimensions is automatically resized by Twitter and used.
  • The correct use of economically permitted 140 characters can heighten the interest of your customer in your business. Use only related information that would convey your business’s USP, any new product launch, exciting offers or any other interesting statistic that would intrigue your customer base and compel them to visit your website.
  • Twitter is the perfect medium to start countless conversation threads on unlimited topics. Identify your target customers by using Twitter’s search function and enter relevant keywords to find relevant videos, companies, tweets, news and accounts to engage.
  • Staying on schedule and being responsive is a great way of directing customers to your business on the website and driving in more sales. Tagging colleagues with domain experiences can help in closing the deal and affecting the sale more quickly than expected.
It is exciting to know that at least 50% of technology companies use Twitter to acquire customers and at least 74% of people follow Twitter to get updates on products, businesses and services. Twitter is, thus an effective social platform to drive in more sales. Hence, hire our experienced social media marketing professionals to ensure the best exposure for your brand online.
Read More

Social Profiles

Twitter Facebook Google Plus LinkedIn RSS Feed Email Pinterest

Follow Me

Facebook Page

Popular Posts

Powered by Blogger.

Sample text

Sample Text

Pages

Featured Posts

BTemplates.com

Blogroll

About

Copyright © Web Design & Marketing Tips | Powered by Blogger
Design by Lizard Themes | Blogger Theme by Lasantha - PremiumBloggerTemplates.com