Design Principal to Boost Conversion Rate

Before beginning to create your new business website, it is essential to keep everything well planned and down on paper. A structured web design plan would ensure that your website is well-designed, relevant, structured and competent enough to provide compelling online presence. Some of the key principals to keep in mind while redesigning a website to increase conversion rate are as follows:

Which Social Media Platforms Drive the Most Sales?

In today’s age of social networking, if your business is not on social media, you are missing something big. Online applications are a great way to promote, share and discuss information regarding your business. Social Media Marketing encompasses various forms such as blogs, forums, micro blogs and involvement in social networking sites such as Twitter, Facebook and LinkedIn.

How to Choose the Best E-Commerce Platform

A successful online business needs a suitable ecommerce web host. If your business needs to conduct online transactions, it is essential for the web host to have great storage capacity for product files, the flexibility to be customised, and the sufficient bandwidth to handle increased traffic, and the online transaction functionality. Not all this makes finding the perfect ecommerce solution an easy task. 

Some points can be kept in mind while choosing the best ecommerce solution for your business.

The foremost requirement is to know the need in a web host. For example, the products the business will be selling, the size of the product images to be displayed in the site etc, will be decisive in selecting a suitable hosting package for the business. Also sufficient disk space for storage and bandwidth requirement needs to be taken care of. An estimation of visitors per month on the website could be of great help in deciding the best e-commerce platform for one’s website. Contacting an experienced web developer can be helpful in selecting the preferred programming language and the right operating system to host one’s website.

Google Analytics Features Every Site MUST Have Enabled

Event Tracking:

Have you ever wonder - how many people are clicking on specific image/link/button? When visitor plays a video? When visitor start filling a form and ends it? You can track all these kind of stuff with event tracking functionality.

Image courtesy: https://www.webmechanix.com

Real-Time Reporting:

You can easily monitor at a time user’s activities via Real Time Reporting. It shows the number of people on your site right now, their geographic locations, the keywords and sites that referred them, which pages they're viewing, conversions as they happen.

Enhanced Ecommerce:

With a help of advance, ecommerce tracking you can get an idea of what visitors buy and why! You can easily get transaction and purchase details from your GA account. Product Performance shows that which products are bought, in what quantity, and sales revenue. Sales Performance gives the information about the revenue by the day, and the percentage each day contributes to the total. Transactions show you data associated with individual transactions, including revenue, tax, shipping, and product quantity.

Goals and Funnels:
Most of the websites have a contact us page. Did you ever notice how many visitors have filled your contact page? You can track this kind of things via Goal setting in GA account. Use Goals to measure how well your site meets your business objectives. Set up a goal for each activity you want to track as a conversion.

If you want to track the path of users towards the completion of goal then create a funnel in goal setup. Funnel report shows how users are navigating sections of your website and if they reach a Goal as you expect them to. A great use of the Goal Flow report is to see if there’s a step in your funnel that stops traffic from converting.

Multi-Channel Funnel:
Generally, users visit a site multiple times before converting. A potential customer may discover your brand via a display ad, return to your site later to research, and finally convert after searching for a specific product or offering. The Multi-Channel Funnels reports allow you to analyze your customers' conversion paths -- the sequences of interactions that led to conversions, which helps you make effective advertising 

If you have Google Analytics’ Premium account then you can get benefits of:

• Tag Management
• Universal Analytics
• Measurement Protocol
• Mobile App Analytics
• Remarketing