Event Tracking:
Have you ever wonder - how many people are clicking on specific image/link/button? When visitor plays a video? When visitor start filling a form and ends it? You can track all these kind of stuff with event tracking functionality.
Real-Time Reporting:
You can easily monitor at a time user’s activities via Real Time Reporting. It shows the number of people on your site right now, their geographic locations, the keywords and sites that referred them, which pages they're viewing, conversions as they happen.
Enhanced Ecommerce:
With a help of advance, ecommerce tracking you can get an idea of what visitors buy and why! You can easily get transaction and purchase details from your GA account. Product Performance shows that which products are bought, in what quantity, and sales revenue. Sales Performance gives the information about the revenue by the day, and the percentage each day contributes to the total. Transactions show you data associated with individual transactions, including revenue, tax, shipping, and product quantity.
Goals and Funnels:
Most of the websites have a contact us page. Did you ever notice how many visitors have filled your contact page? You can track this kind of things via Goal setting in GA account. Use Goals to measure how well your site meets your business objectives. Set up a goal for each activity you want to track as a conversion.
If you want to track the path of users towards the completion of goal then create a funnel in goal setup. Funnel report shows how users are navigating sections of your website and if they reach a Goal as you expect them to. A great use of the Goal Flow report is to see if there’s a step in your funnel that stops traffic from converting.
Multi-Channel Funnel:
Generally, users visit a site multiple times before converting. A potential customer may discover your brand via a display ad, return to your site later to research, and finally convert after searching for a specific product or offering. The Multi-Channel Funnels reports allow you to analyze your customers' conversion paths -- the sequences of interactions that led to conversions, which helps you make effective advertising
If you have Google Analytics’ Premium account then you can get benefits of:
Image courtesy: https://www.webmechanix.com
Real-Time Reporting:
You can easily monitor at a time user’s activities via Real Time Reporting. It shows the number of people on your site right now, their geographic locations, the keywords and sites that referred them, which pages they're viewing, conversions as they happen.
Enhanced Ecommerce:
With a help of advance, ecommerce tracking you can get an idea of what visitors buy and why! You can easily get transaction and purchase details from your GA account. Product Performance shows that which products are bought, in what quantity, and sales revenue. Sales Performance gives the information about the revenue by the day, and the percentage each day contributes to the total. Transactions show you data associated with individual transactions, including revenue, tax, shipping, and product quantity.
Goals and Funnels:
Most of the websites have a contact us page. Did you ever notice how many visitors have filled your contact page? You can track this kind of things via Goal setting in GA account. Use Goals to measure how well your site meets your business objectives. Set up a goal for each activity you want to track as a conversion.
If you want to track the path of users towards the completion of goal then create a funnel in goal setup. Funnel report shows how users are navigating sections of your website and if they reach a Goal as you expect them to. A great use of the Goal Flow report is to see if there’s a step in your funnel that stops traffic from converting.
Multi-Channel Funnel:
Generally, users visit a site multiple times before converting. A potential customer may discover your brand via a display ad, return to your site later to research, and finally convert after searching for a specific product or offering. The Multi-Channel Funnels reports allow you to analyze your customers' conversion paths -- the sequences of interactions that led to conversions, which helps you make effective advertising
If you have Google Analytics’ Premium account then you can get benefits of:
- Tag Management
- Universal Analytics
- Measurement Protocol
- Mobile App Analytics
- Remarketing
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