The Importance Of Being Yourself On Social Media

Using Social Media for Business? Be You

Today customers interact with businesses and brands over social media channels. And thus, having a right social media image or profile is vital to any business out there, whether they are a SMB or a large enterprise. However, very few companies succeed in harnessing the maximum potential of social media platforms like Facebook, Twitter and LinkedIn for their business objectives.

If you are a business who wants to truly stand out in the social media landscape, there is a golden rule – Be Yourself! Whether you are sharing a post on Facebook, making a tweet or triggering a discussion in LinkedIn, being authentic and consistent will pay off. 

3 Vital Tips to Plan your Link Building Strategy in 2016

Any conversation among webmasters or SEO experts always begins with aspects concerning link building strategies.  So what needs to be your plan for link building in the year 2016? Well, as expected, Google will come hard and things will not be easy; however, this definitely does not mean that you give link building a skip.

Remember that link building will always remain an intrinsic part of your SEO strategies; however, advocating care and following certain tips will go a long way in ensuring that Google does not penalize you. With 2016 already under way, changing your perspective with regards to link building is necessary. Keep in mind that link building means authority building and hence, you need to give it more importance than just thinking about numbers.