The Importance Of Being Yourself On Social Media

Using Social Media for Business? Be You

Today customers interact with businesses and brands over social media channels. And thus, having a right social media image or profile is vital to any business out there, whether they are a SMB or a large enterprise. However, very few companies succeed in harnessing the maximum potential of social media platforms like Facebook, Twitter and LinkedIn for their business objectives.

If you are a business who wants to truly stand out in the social media landscape, there is a golden rule – Be Yourself! Whether you are sharing a post on Facebook, making a tweet or triggering a discussion in LinkedIn, being authentic and consistent will pay off. 

Branding leads to attracting more loyal customers 

One of the biggest advantages of embracing authenticity in your social media marketing strategy is enhanced brand identity, which eventually help increase customer loyalty, brand value and sales. 

Make your target audience and customers over social media feel your genuine presence continuously and consistently. To do so, you will need to share a stream of content (or posts, updates, messages, or any open dialogue) to your social media pages almost every day. Certainly you can hire a skilled team to handle your SMM (Social media marketing) needs or can do it on own.

Let other people see who you are as a business and as an individual

When users witness the values, objectives and authenticity of your business, you build long term potential customers. Check the everyday tweets from Microsoft CEO Bill Gates, Apple CEO Tim Cook , and Founder of Tesla motors Elon Musk. They are a good example on how to convey transparency and authenticity of your business in your social media shares. 

If you see the tweets from above stated business magnets, you will find how they go far beyond business talks and don’t hesitate sharing their personas online on social network. They talk feelings, passion, environment issues, politics and a lot more!

It’s all about being YOU!

Keep authenticity at the core of your social media marketing strategy and build your personal brand! Every social media platform has its own unique environment, resonate your business persona with these platforms such that it adds to your brand image and boost your Bottom line.