It is anticipated that there will be
2.13 billion social media users across the world by the end of this year. It is
undeniable that social media has become an integral part of our personal and
professional lives.
When it comes to marketing, social
media channels like Facebook, Twitter, Instagram, Pinterest and LinkedIn enable
social media marketers or businesses
to connect, communicate and convert users into potential customers.
One of the biggest reasons behind
fast-growing popularity of social media strategy in the digital marketing niche
is the ability of social media platforms to make businesses harness its immense
potential for virality.