Spending any amount of the marketing budget on display advertising needs you to know the banner sizes that work the best in capturing your target audience’s attention. The most effective banner sizes are helpful in generating impressions and clicks, leading ultimately to sales. Knowledge of ad inventory is necessary in order to design the right banner. Most publishers choose banner sizes they want to display on their websites. Picking a wrong banner size will effectively limit the reach of your ad campaign. Based on ad impressions on Google’s display networks from highest to lowest, here is a comprehensive list of banner formats that have proven to be most effective and successful.
Medium Rectangle banner size (300 x 250) is considered the most served banner size on Google’s display networks, according to a report published in a Google report regarding effective ad banner sizes. The size captures approximately 33% of the ad impression share, which is a third of all served ad impressions. It also has a strong popularity growth rate.
- The Leader board banner size (728 x 90) comes second to the medium rectangular size in terms of serving on display network. It has an approximate ad impression share of 32%.
- The third most popular banner size on the display network goes to the Wide Skyscraper with an ad impression share of 13%.
- The Banner size of the ad campaign holds the fourth position with an ad impression share of mere 3%.
- Skyscraper, the smaller version captures the ad impression share of just 2%.
While the above ad sizes are the top 5 banner sizes that serve the most of ad impressions, another banner size Half page ranks as one of the larger premier ad sizes. It is interesting to know that though the size serves just 1% of the ad impressions, it shows a strong growth rate of 37%.
Another effective banner size is the mobile leader board with a growth rate of humongous 119%. It outpaces all other banner sizes; its growth rate is majorly driven by the overall rapid growth in mobile traffic.
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