Insights to YouTube SEO - The Second Largest Search Engine

YouTube is definitely the second largest search engine after Google that is used by millions of individuals around the world. To get yourself noticed on this prodigal platform, companies need to create a striking digital marketing strategy that gets all eyes on your videos. Though it is not as simple as uploading a video and it going viral, there are few simple steps to optimize your videos so that it reaches the right audience. In addition, your business needs to have a YouTube channel that uploads videos regularly. Here are few steps to create your YouTube channel and get a wise SEO strategy in place.

• Create a Gmail account for your business, if you do not have one until now.
• After you, sign in go to My Channel and name the channel on your brand
• Once done, select the right display picture that makes it alluring for multiple devices. You can also use artwork with size 2560x1440px.
• Once you have selected the display picture, you need to add a description to your channel so that it is appealing and attracts traffic.
• It is important to insert relevant channel tags. Do it in your Channel Keyword section, which will help in providing to YouTube and Google information about your channel. These tags will show up in the search results and bring in easy traffic.
• When uploading a video, remember to give it an appealing and compelling name. Since it is the most important piece of content on your brand page, it needs to be clearly visible to users. Optimized file names and tags attract sufficient preference from YouTube. A relevant in the beginning of the title is important.
• An apt description is necessary to describe your videos since Google and YouTube search engine bots cannot perceive videos without description. A suitable tag with 25-30 words of your video description should be included.
• Putting an appropriate SEO tag will optimise your video and make it favourable for Google.
• An attractive thumbnail will make your video stand out of the crowd on YouTube.
• Call -to-action buttons and annotations are a great way of encouraging visitors to subscribe/like/comment on your video, which sends strong signals to YouTube on how your video is being perceived. This also helps in boosting ranking.
• One can add subtitles and captions to their videos. This is a good way of increasing ranking YouTube as well as Google.
• Compiling your videos in a keyword-rich playlist is a good way of getting more views and thereby increasing the SEO power of your videos.
• Creating videos that will keep the viewers engaged in the latest YouTube search algorithm. The length of the video should not be a constraint, however, a minimum of 2minutes of video helps in holding the audience.
• On can upload their on keyword-rich transcript file rather than depend on one created by YouTube. This helps one to control as to what appears on the video screen.
• One should regularly upload and update content on YouTube. Fresher videos will make viewers come back for more and thus lead to more relevance.

It can be concluded that a good quality video with interesting content is all you need to keep your audience engaged. Following these simple tips for your videos will get you more SEO relevant traffic to your brand.

If you need more advice on how YouTube SEO can help you with your Social Media strategy and campaigns then contact our Social Media Experts today.