Social
media marketing is the most vital point in any business right now-whether it
has an online store or a brick and mortar one. However, many businesses fail to
measure the conversion availed from this medium. In recent market studies, many
top social media goals along with myriad other data regarding time and resource
investment of marketers, hiring process and source of the best ROI have come to
light. While many businesses consider brand awareness as their top social media
goal, many others are reaping the benefits of investing in other fields such as
customer service.
It
is imperative for every business-small or large, e-commerce or brick &
mortar, to realise their top social media goals. In addition, it is vital to
consider the cost you are incurring in engaging a new customer. As per social
media marketing reports, customer loyalty and customer service are two major
opportunity areas that brands can cash on.
Even
when the primary goal of your business is not sale oriented, it is advisable to
focus on brand awareness, customer loyalty and customer service as major
marketing metrics since these factors can essentially define your goal
conversion rate. A little more extra time and creativity spent on these factors
will put your measurement system on track and help you gain positive business
results.
To
know more about social media marketing services, visit Olive
Solutions!
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