Digital Marketing facts and its statistics

Digital revolution is in place. Instead of spending an hour or two on the internet, we are connected 24/7. Whilst the medium may vary - laptops, desktops, smartphones but we are on the internet either checking our mails, on social networking sites like Facebook or Twitter or Wattsapping and Googling. All these platforms cumulative form the digital sphere. Here comes the importance of digital marketing. It has made a paradigm shift in marketing. It is a form of inbound marketing where the goal is to find your concerned business. Businesses put content out for others to search and find them through an online search, a paid search, by reading your content such as an article or blog or by finding your business on a social network. 

As of January 2015, we have approx. 3 billion active internet users, which make it 45% of the world’s internet users. Around 2.1 billion people have social media accounts and nearly 3.66 billion mobile users use the internet through tablets and mobiles. These figures clearly demonstrate the increasing need of digital marketing your business needs. Organisations can enhance their brand image and increase their revenue through connecting to a larger audience by using multiple digital touch-points.

Digital marketing has become so strong a demand that incorporating a digital strategy for your business cannot be denied. With the increasing use of mobile devices and rising popularity of digital platforms like Facebook, Twitter, LinkedIn, Google+ and others, the figures are surely going to soar. The game is changing. Search engine, social media platforms, mobile responsiveness and email marketing-these four pillars of digital marketing are here to take your business to newer heights.


Services We offer @ Olive Solutions in Digital Marketing are: 

• Search Engine Optimization
• Pay Per Click
• Social Media Marketing