A Startup’s Guide to Building a Social Media Marketing Strategy on a Limited Budget

It is anticipated that there will be 2.13 billion social media users across the world by the end of this year. It is undeniable that social media has become an integral part of our personal and professional lives.

When it comes to marketing, social media channels like Facebook, Twitter, Instagram, Pinterest and LinkedIn enable social media marketers or businesses to connect, communicate and convert users into potential customers. 

One of the biggest reasons behind fast-growing popularity of social media strategy in the digital marketing niche is the ability of social media platforms to make businesses harness its immense potential for virality.

SEO Steps to Take After You Launch a New Website

You have successfully launched the website and next big thing is SEO. Here we have brought to you a 6-step guideline to make your site most SEO-friendly.

• Define Keywords: Do keyword analysis to find most trending and most relevant keywords for your website. Define target keywords for each page of your site. Never keep too many keywords for a single page.
• Fit Keywords: Make sure each webpage on your site has content that is optimized for its target SEO keywords. Ensure readability and engagement value of the content at the same time. Keyword optimized content is the most fundamental element to obtain higher ranking in search results.
• Embrace Primary keyword into Title Tag: Enter a search query in Google and you will find that the search result display title tags of different websites appeared in the result. Optimize title tags in all your web pages using primary keyword defined for the particular page.
• Insert Clear and Striking Meta Tag Description: That short information under your page title tag is Meta tag description. As you have very limited words for writing Meta tag content, choose each word wisely making it as attention-grabbing as possible.
• Begin with Google Analytics: Set up your site’s Google analytics account to trace each micro activity on your site in real-time. Did I say a basic account is free? Don’t forget to integrate Google search console to your analytics account to gain better insight on how your site is actually performing.
• Get Quality Backlinks: Look around for friends, peers and influencers to check who can do their bit to promote your website. Blogging and guest posting are also a great way to get quality backlinks.

Are you ready with your SEO game-plan? Hire a professional SEO service and build a full-proof SEO strategy for long term results.

Beyond the boring: The importance of web & graphics design

Is responsive web design to be blamed for the lost soul of web design? The repetitive use of responsive web designs, familiar navigation styles, fast layouts, heavy standardisation, fast prototyping and strict grid layouts in almost every website has made web designs boring.

The importance of web and graphics design is lost somewhere. To stand out from the crowd and create a wow factor for your website, let us have a look at some of the creative web and graphic designs that we can incorporate in our web design.

• Incorporating a wired layout is the best way to challenge the status quo. Some e-magazines are using grid play to create a totally outside the typical web design experience. Avoid the unnecessary scroll jacking and breaking massively at viewports and what you have is an interesting web layout. Keeping the break points and scrolling functionality normal, more organic grid feel can be created.
• Going organic with crazy busy layouts is another way of creating interesting web designs. Making powerful and memorable experiences for users is what we should be concentrating on. A fantastic way to communicate a brand’s unique personality is to include custom illustration work. Entertaining animations also make or a smooth experience without jumping the page to predefined points. This way, your web design becomes a story-telling feature.
• A basic experience that every user has to receive is the same layout and colour combination on the same website-landing page. With advanced technologies, this can be tossed out of the window and something unique can be introduced. For example, an overlapping box layout and a colour scheme change for every new visit. This feature can be extended to other subpages too.
• Another way to keep away the boring web design and create something unique is to decide on an interesting or entertaining theme. This encourages you to explore beyond traditional UI and provides for a nice framework. These can be interesting for small companies and those in entertainment business. For example, retro theme can include a combination of retro colour scheme, lighting effects and texts. The layout is responsive but not bring. It does not feel boxy or typical and manages to flow nicely to any viewport size. 

These are just some of the examples of unique, out of the box web and graphic applications that can take your website from boring to wow. Call Olive Solutions today for Web Design Consultation and a get a FREE Quote!

Google Display Banners -The Most Effective Sizes

Spending any amount of the marketing budget on display advertising needs you to know the banner sizes that work the best in capturing your target audience’s  attention. The most effective banner sizes are helpful in generating impressions and clicks, leading ultimately to sales. Knowledge of ad inventory is necessary in order to design the right banner. Most publishers choose banner sizes they want to display on their websites. Picking a wrong banner size will effectively limit the reach of your ad campaign. Based on ad impressions on Google’s display networks from highest to lowest, here is a comprehensive list of banner formats that have proven to be most effective and successful.

Modern SEO Seamlessly Collaborates Sum of Independent Parts

A few years ago, having a website for your business was simply more than enough to drive in huge customers. However, today things have changed. Managing a website requires loads of strategies and experiences.

So is modern SEO something more than few independent parts? And the answer is YES. All site ranking activities are not directly related to core SEO techniques. However, they somehow do a lot to enhance online presence.

Perhaps, some of these techniques can be carried out independently and they can still do a lot to enhance your site's perceivability.