It is anticipated that there will be
2.13 billion social media users across the world by the end of this year. It is
undeniable that social media has become an integral part of our personal and
professional lives.
When it comes to marketing, social
media channels like Facebook, Twitter, Instagram, Pinterest and LinkedIn enable
social media marketers or businesses
to connect, communicate and convert users into potential customers.
One of the biggest reasons behind
fast-growing popularity of social media strategy in the digital marketing niche
is the ability of social media platforms to make businesses harness its immense
potential for virality.
Social media is precious to start-ups
and small businesses. With a right social
media strategy, you can gain considerable results with a shoestring budget.
Here we have got you some tips to create a cost-effective yet highly productive
social media marketing campaign that help you meet your startup’s goals.
Define
your goals: What business goals you want to fulfill using a social
media strategy? Pen down all large and small objectives like generating
backlinks, creating a buzz for your brand, improving customer service,
accessing new customers, etc.
Measure
the competition: Locate your market position and learn
about target audience. Next, you can use various social listening tools to analyze
user responses on your various social media shares. These tools will also help
you get insight into the strong and weak social media marketing elements of
your market rivals. Monitoring your competitor’s strategy and continuously
analyzing your own strategy will help you rebuild a winning marketing strategy.
Perfectly-crafted
content is the key: Content marketing is at the core to any
successful social media marketing (SMM)
campaign. With your analytics tools, you already know that which content is
more effective in engaging your target audience and building a powerful brand
image.
Paid
Ads:
Social media Ads’ expense is anticipated to hit the $35.98 billion mark by the
end of year 2017, which is almost 16% of total online ads spending, says a
recent report by eMarketer. Paid advertising can deliver great results. And
great news is social media sites like Facebook allows setting-up more effective
promotional and advertising campaign exactly within your budget.
So, are you looking for winning social
media marketing strategy? Then contact
Olive Solutions - a professional reliable SMM
Agency to look after you campaign.
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