Google Display Banners -The Most Effective Sizes

Spending any amount of the marketing budget on display advertising needs you to know the banner sizes that work the best in capturing your target audience’s  attention. The most effective banner sizes are helpful in generating impressions and clicks, leading ultimately to sales. Knowledge of ad inventory is necessary in order to design the right banner. Most publishers choose banner sizes they want to display on their websites. Picking a wrong banner size will effectively limit the reach of your ad campaign. Based on ad impressions on Google’s display networks from highest to lowest, here is a comprehensive list of banner formats that have proven to be most effective and successful.