Simple Tips to Make Your WordPress Website Faster

The Internet has taken the world by storm. With high-speed internet service available almost everyone, the buck lies with website owners to make their websites faster to load. People love browsing the web but they also love the websites that load faster and do not make them wait for hours. In fact, a major contributing factor to page abandonment is a website's loading time. Faster the...

Insights to YouTube SEO - The Second Largest Search Engine

YouTube is definitely the second largest search engine after Google that is used by millions of individuals around the world. To get yourself noticed on this prodigal platform, companies need to create a striking digital marketing strategy that gets all eyes on your videos. Though it is not as simple as uploading a video and it going viral, there are few simple steps to optimize your videos...

Social Media Objectives – Customer Loyalty OR Brand Awareness?

Social media marketing is the most vital point in any business right now-whether it has an online store or a brick and mortar one. However, many businesses fail to measure the conversion availed from this medium. In recent market studies, many top social media goals along with myriad other data regarding time and resource investment of marketers, hiring process and source of the best ROI...

4 Ways to Deliver Outstanding Social Customer Service

Over time, there’s been a huge surge in some of the big brands taking a step ahead to provide excellent social experience to their customers. Social customer service, according to study, is all about providing human touch to consumers for a better experience. 80 percent companies believe that they deliver excellent customer service. But that’s not how consumers think. Thus, there’s a huge opportunity...

Use Twitter as your digital selling tool to drive more sales

The importance of social networking platforms in driving successful day-to-day business is well known to socially empowered sellers. Right from creating fan pages on Facebook to connect to your customers to using LinkedIn for getting to know prospective customers and businesses, you might have done it all. However, how much have you used Twitter to your business’s advantage? These 5 easy ways of...

A Startup’s Guide to Building a Social Media Marketing Strategy on a Limited Budget

It is anticipated that there will be 2.13 billion social media users across the world by the end of this year. It is undeniable that social media has become an integral part of our personal and professional lives. When it comes to marketing, social media channels like Facebook, Twitter, Instagram, Pinterest and LinkedIn enable social media marketers or businesses to connect, communicate...

SEO Steps to Take After You Launch a New Website

You have successfully launched the website and next big thing is SEO. Here we have brought to you a 6-step guideline to make your site most SEO-friendly. Define Keywords: Do keyword analysis to find most trending and most relevant keywords for your website. Define target keywords for each page of your site. Never keep too many keywords for a single page. Fit Keywords: Make sure each webpage on your...

Beyond the boring: The importance of web & graphics design

Is responsive web design to be blamed for the lost soul of web design? The repetitive use of responsive web designs, familiar navigation styles, fast layouts, heavy standardisation, fast prototyping and strict grid layouts in almost every website has made web designs boring. The importance of web and graphics design is lost somewhere. To stand out from the crowd and create a wow factor...

Google Display Banners -The Most Effective Sizes

Spending any amount of the marketing budget on display advertising needs you to know the banner sizes that work the best in capturing your target audience’s  attention. The most effective banner sizes are helpful in generating impressions and clicks, leading ultimately to sales. Knowledge of ad inventory is necessary in order to design the right banner. Most publishers choose banner...

Modern SEO Seamlessly Collaborates Sum of Independent Parts

A few years ago, having a website for your business was simply more than enough to drive in huge customers. However, today things have changed. Managing a website requires loads of strategies and experiences. So is modern SEO something more than few independent parts? And the answer is YES. All site ranking activities are not directly related to core SEO techniques. However, they somehow do...

The Importance Of Being Yourself On Social Media

Using Social Media for Business? Be You Today customers interact with businesses and brands over social media channels. And thus, having a right social media image or profile is vital to any business out there, whether they are a SMB or a large enterprise. However, very few companies succeed in harnessing the maximum potential of social media platforms like Facebook, Twitter and LinkedIn...

3 Vital Tips to Plan your Link Building Strategy in 2016

Any conversation among webmasters or SEO experts always begins with aspects concerning link building strategies.  So what needs to be your plan for link building in the year 2016? Well, as expected, Google will come hard and things will not be easy; however, this definitely does not mean that you give link building a skip. Remember that link building will always remain an intrinsic part...

Guide to Design and Development Trends for Adaptive Marketers

While responsive websites is the entire trend in today’s digital ecommerce world, it is not always a good idea to suggest a business to redesign its website. Google does suggest a number of  benefits for a responsive website, but it is you who is going to decide whether you just want a responsive website or a great website that helps its visitors have an awesome user experience.  Here...

Beginner guidelines for ‘Safety First’ colours for the Web

Using too many colours for your web design can most probably not land you into a wonderful looking colourful page, but rather a situation called ‘Blech’ where too many colours inevitably end up looking just wrong. Working with colours can be a wonderful experience but when you are to create colours for the web, you need to follow a practical framework where the website looks not only well coloured...

Digital Marketing facts and its statistics

Digital revolution is in place. Instead of spending an hour or two on the internet, we are connected 24/7. Whilst the medium may vary - laptops, desktops, smartphones but we are on the internet either checking our mails, on social networking sites like Facebook or Twitter or Wattsapping and Googling. All these platforms cumulative form the digital sphere. Here comes the importance of digital marketing....

Design Principal to Boost Conversion Rate

Before beginning to create your new business website, it is essential to keep everything well planned and down on paper. A structured web design plan would ensure that your website is well-designed, relevant, structured and competent enough to provide compelling online presence. Some of the key principals to keep in mind while redesigning a website to increase conversion rate are as follows...

Which Social Media Platforms Drive the Most Sales?

In today’s age of social networking, if your business is not on social media, you are missing something big. Online applications are a great way to promote, share and discuss information regarding your business. Social Media Marketing encompasses various forms such as blogs, forums, micro blogs and involvement in social networking sites such as Twitter, Facebook and LinkedIn. ...

How to Choose the Best E-Commerce Platform

A successful online business needs a suitable ecommerce web host. If your business needs to conduct online transactions, it is essential for the web host to have great storage capacity for product files, the flexibility to be customised, and the sufficient bandwidth to handle increased traffic, and the online transaction functionality. Not all this makes finding the perfect ecommerce solution an...

Google Analytics Features Every Site MUST Have Enabled

Event Tracking: Have you ever wonder - how many people are clicking on specific image/link/button? When visitor plays a video? When visitor start filling a form and ends it? You can track all these kind of stuff with event tracking functionality. Image courtesy: https://www.webmechanix.com Real-Time...